Albertans are proud people and love their province. Albertans identify as Albertans first. Alberta Verified program exists to promote Alberta products to Albertans.
This is a non partisan and non political initiative that will work with and encourage Alberta eateries, stores and more to use Alberta products and be recognized for doing so.
There are so many negative calls for boycotts of other provinces that we do not feel are effective. We feel informing the consumer of what is actually verified as Albertan will provide them a choice to support Alberta with their hard earned money. We feel providing something positive on where people can choose to spend their money, rather than telling people they need to boycott something will achieve better results and something Albertans will embrace.
We will meet with eateries, grocery stores and companies to ensure that they are indeed sourcing their beer, food, plastics etc... with Alberta originated products, labour and / or ingredients. By buying products that support our family, neighbours and friends we can make Alberta stronger and create more jobs by buying local.
Once an Alberta Verified representative verifies the criteria with a company and they join the program the company will be able to display the Alberta Verified logo beside menu items, on packaging, their website and on the entrance of their premises. We feel that this initiative is positive and is exactly what Alberta needs. We are family and need to help one another. Albertans are sick of the negative attacks on Alberta and this allows us to unite in a constructive manner by promoting each other.
The best part about our program is that it is voluntary and the government is not involved in legislating this idea.